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Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon; Hsu, Cathy H. C. - In: International journal of hospitality management 36 (2014), pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
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Sharing economic rents with intermediaries : a strategy for establishing brands as rent generating assets in international markets
Betts, Stephen C. - In: Journal of international business and economics : JIBE 13 (2013) 4, pp. 123-134
Persistent link: https://www.econbiz.de/10010241889
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Should all firms adapt websites to international audiences?
Bartikowski, Boris; Singh, Nitish - In: Journal of business research : JBR 67 (2014) 3, pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
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The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee; Huddleston, Patricia - In: The international review of retail, distribution and … 24 (2014) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
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Do global airline alliances influence the passenger's purchase decision?
Wang, Stephen W. - In: Journal of air transport management 37 (2014), pp. 53-59
Persistent link: https://www.econbiz.de/10010374534
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Place-of-origin effects on brand equity : explicating the evaluative pertinence of product categories and association strength
Andéhn, Mikael - 2013
Persistent link: https://www.econbiz.de/10010379588
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Modeling the effects of an international crisis on brand equity
Maher, Amro A. - In: Journal of global marketing 27 (2014) 2, pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
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Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan; Bondesson, Niklas Vestman; Johansson, Ulf - In: The journal of product & brand management 23 (2014) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
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Private label brands : major perspective of two customer-based brand equity models
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: The international review of retail, distribution and … 24 (2014) 4, pp. 431-452
Persistent link: https://www.econbiz.de/10010384760