Nürnberg, Sales & Marketing Director, Electronic Arts Mobile „Ein Feuerwerk erstklassiger Ideen – interessant für jeden, der im … Verkauf tätig ist.“ Peter Weber, Geschäftsführer, ProCom Autoleasing GmbH „Thorsten Szameitat war der einzige … praxisbezogen.“ Frank Hermann, Director Marketing Communications, Sennheiser. …

The aim of this book is to discuss how corporate sales and marketing functions can operate collaboratively. Although … effective sales and marketing interactions are critical to achieving organizational goals, their practical working relationship … is frequently described as being unsatisfactory. Sales and marketing have developing their own perceptions of what should …