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A research in relating entrepreneurship, marketing capability, innovative capability and sustained competitive advantage

Lee, Jia-sheng; Hsieh, Chia Y. - In: Journal of business & economics research 8 (2010) 9, pp. 109-119

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An investigation of antecedents and outcomes of marketing capabilities in entrepreneurial firms : an empirical study of small technology-based firms in Germany

Qureshi, Shahid; Kratzer, Jan - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 49-66

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Explaining firms' performance through the resources and capabilities allocation in strategic groups : the case of Italy's cosmetic sector

Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 375-393

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The contribution of dynamic marketing capabilities to service innovaiton and performance

Pérez-Cabañero, Carmen; Cruz-Ros, Sonia; … - In: International journal of business environment : IJBE 7 (2015) 1, pp. 61-78

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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms

Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110

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Development of marketing capabilities scale in banking sector

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Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian - 2014 - 3. ed.

The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to … covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management …, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital …

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Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian; Jones, Calvin - 2012 - 2nd ed

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Value creating in marketing : can sales-turnover turn to be a competitive advantage to the marketer and customer?

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Developing the capability of marketing intelligence : a subjective dynamic capability study

Lin, Wei-shong; Hsu, Jing-wen; Yeh, Ming-yih - In: Benchmarking : an international journal ; BIJ 22 (2015) 7, pp. 1341-1359

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