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Principles of marketing
Kotler, Philip - 1986 - 3. ed
Persistent link: https://www.econbiz.de/10000696917
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Sales and marketing management
Johnson, Lewis K. - 1957
Persistent link: https://www.econbiz.de/10000674752
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Marketing intelligence & planning
1983-: Bingley : Emerald Group Publishing Limited; … - 1.1983 -
Persistent link: https://www.econbiz.de/10000428956
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Market and sales forecasting
Bolt, Gordon John - 1981 - 2. ed
Persistent link: https://www.econbiz.de/10000049884
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Handbook of modern marketing
Buell, Victor P. (ed.) - 1970
Persistent link: https://www.econbiz.de/10000051483
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Integrated marketing communications at the marketing-sales interface ; Report No. 06-102
Smith, Timothy M.; Gopalakrishna, Srinath; Chatterjee, … - In: MSI reports : working paper series (2006) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10003340369
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Guest editorial: Strategic sales and strategic marketing
Lane, Nikala - In: Journal of strategic marketing 17 (2009) 3/4, pp. 189-190
Persistent link: https://www.econbiz.de/10003887621
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Praxiswissen Anzeigenverkauf : so gelingt die Kommunikation zwischen Verlag, Agentur und Kunde
Szameitat, Thorsten - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003901864
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Configurations of marketing and sales : a taxonomy
Homburg, Christian; Jensen, Ove; Krohmer, Harley - In: Journal of marketing 72 (2008) 2, pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
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Marketing and sales management
DeCarlo, Thomas E.; Cron, William L. - In: Handbook of global supply chain management, (pp. 119-134). 2007
Persistent link: https://www.econbiz.de/10003393881