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An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda; Jobber, David - In: European journal of marketing : EJM 43 (2009) 7/8, pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
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An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian; Parvinen, Petri - In: Industrial marketing management : the international … 45 (2015), pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
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Marketing or sales : the executive decision
Lee, Hei Wei; Scott, Crystal J. - In: Journal of business strategy 36 (2015) 5, pp. 43-49
Persistent link: https://www.econbiz.de/10011504114
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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon (ed.); Peltier, James (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011555463
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Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland; Krinner, Stephanie; Schmalfuß, Martin - In: Journal of business-to-business marketing 21 (2014) 4, pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
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Compensation and peer effects in competing sales teams
Chan, Tat; Li, Jia; Pierce, Lamar - In: Management science : journal of the Institute for … 60 (2014) 8, pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
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A study of Semi Knock Down (SKD) production and sales and marketing strategy in the Russian Far East
Tomiyama, Eiko - In: The northeast Asian economic review 2 (2014) 2, pp. 39-50
Persistent link: https://www.econbiz.de/10010436631
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Exploring the relationship between market orientation and sales and marketing collaboration
Le Meunier-FitzHugh, Kenneth; Piercy, Nigel - In: The journal of personal selling & sales management : JPSSM 31 (2011) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10009270837
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Data-driven intelligence for SME e-business : a marketing and sales perspective
Reinhold, Michael; Reinhold, Stephan - In: Marketing review St. Gallen : Marketingfachzeitschrift … 31 (2014) 4, pp. 52-59
Persistent link: https://www.econbiz.de/10010390898