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Taxation in digital media markets
Kind, Hans Jarle; Köthenbürger, Marko - 2016
Digital media goods and digital media platforms exhibit cost structures and network effects that imply that price and quantity effects of consumption taxes are qualitatively different compared to what we typically find for physical goods. For instance, in most European countries and US states,...
Persistent link: https://www.econbiz.de/10011566482
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Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015
strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …
Persistent link: https://www.econbiz.de/10011305392
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Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015
strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …
Persistent link: https://www.econbiz.de/10010479015
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The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire; Muller-Vibes, Catherine - In: Revue d'économie politique 129 (2019) 6, pp. 937-965
Persistent link: https://www.econbiz.de/10012383831
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Hard and soft floors in real-time advertising auctions for online advertisements : impact on publishers' profit
Försch, Steffen; Heise, Marc; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 14-50). 2018
Persistent link: https://www.econbiz.de/10012267655
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Real-time bidding in online display advertising
Sayedi, Amin - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
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Two-sided price discrimination by media platforms
Lin, Song - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 317-338
Persistent link: https://www.econbiz.de/10012212448
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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Dynamic pricing and advertising for web content providers
Kumar, Subodha; Sethi, Suresh P. - In: European journal of operational research : EJOR 197 (2009) 3, pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
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Cost-per-click pricing for display advertising
Najafi-Asadolahi, Sami; Fridgeirsdottir, Kristin - In: Manufacturing & service operations management : M & SOM 16 (2014) 4, pp. 482-497
Persistent link: https://www.econbiz.de/10010526452