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Remapping the sport brandscape : a structured review and future direction for sport brand research

Baker, Bradley J.; Kunkel, Thilo; Doyle, Jason P.; Su, Yiran - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 251-264

Persistent link: https://www.econbiz.de/10013255808

Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League

Min, Sophia D.; Zhang, James J.; Kim, Min Kil; Kim, Chong - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 19-35

Persistent link: https://www.econbiz.de/10011503890

Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities

Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19

Persistent link: https://www.econbiz.de/10010234358

Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool

Sondhi, Neena; Basu, Rituparna - In: International journal of sport management and marketing … 18 (2018) 4, pp. 301-321

Persistent link: https://www.econbiz.de/10011948441

Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management

Miragaia, Dina Alexandra Marques; Guedes, Francisco … - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 131-152

Persistent link: https://www.econbiz.de/10012523267

The impact of scandal on sport consumption : a conceptual framework for future research

Prior, Daniel; O'Reilly, Norm; Mazanov, Jason; Huybers, Twan - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 188-211

Persistent link: https://www.econbiz.de/10010399887

The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans

Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Global business & economics review 20 (2018) 5/6, pp. 612-633

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The attractiveness of national and international football leagues : perspectives of fans of "star clubs" and "underdogs"

Koenigstorfer, Joerg; Groeppel-Klein, Andrea; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 10 (2010) 2, pp. 127-163

Persistent link: https://www.econbiz.de/10003977265

Psychometric evaluation of the team identification scale among Greek sport fans: a cross-validation approach

Theodorakis, Nicholas D.; Dimmock, James; Wann, Daniel; … - In: European Sport management quarterly : ESMQ 10 (2010) 3, pp. 289-305

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Das Konstrukt Atmosphäre in Fußballstadien : Konzeptionalisierung und Operationalisierung

Uhrich, Sebastian - In: Neue Herausforderungen an das Dienstleistungsmarketing, (pp. 41-77). 2008

Persistent link: https://www.econbiz.de/10003675897

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