Narrow search
Showing 111 - 120 of 49,917
Cover Image
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.; Kumar, V.; Ramani, Girish - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Cover Image
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen; Aksehirli, Zeynep; Lackman, Andrew - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Cover Image
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Cover Image
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Cover Image
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz; McKechnie, Sally; Winklhofer, Heidi - In: Journal of business research : JBR 96 (2019), pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Cover Image
Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, … - In: Journal of business research : JBR 96 (2019), pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
Cover Image
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus; Liang, Sai; Law, Chun Hung Roberts; … - In: International journal of hospitality management 77 (2019), pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Cover Image
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Cover Image
Influence of integration on interactivity in social media luxury brand communities
Kim, Juran; Lee, Ki Hoon - In: Journal of business research : JBR 99 (2019), pp. 422-429
Persistent link: https://www.econbiz.de/10012023672
Cover Image
Online brand community and its outcomes
Ha, Yongsoo - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 107-116
Persistent link: https://www.econbiz.de/10011963931