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Consumer behaviour
36
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36
Marketing
18
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17
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17
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16
Vertriebsweg
16
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12
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Iacobucci, Dawn
157
Coughlan, Anne T.
86
Duhachek, Adam
39
Anderson, Erin
10
Shulman, Jeffrey D.
10
Agrawal, Nidhi
9
Savaskan, R. Canan
9
Moon, Sangkil
8
Popovich, Deidre
8
Román, Sergio
8
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8
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7
Rouziès, Dominique
7
Soberman, David A.
7
Han, Dahee
6
Hoeffler, Steve
6
Caldieraro, Fabio
5
Churchill, Gilbert A.
5
Dant, Rajiv P.
5
Kardes, Frank R.
5
Onyemah, Vincent
5
Popovich, Deidre L.
5
Stern, Louis W.
5
Calder, Bobby J.
4
Emerson, Jamie
4
Han, DaHee
4
Henderson, Geraldine R.
4
Hopkins, Nigel
4
Kacker, Manish
4
Kim, Taewoo
4
Krishnan, Shanker
4
McBride, Rebecca
4
Riquelme, Isabel P.
4
Rouzies, Dominique
4
Schneider, Matthew
4
Sullivan, Ursula Y.
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Balachander, Subramanian
3
Bradlow, Eric T.
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3
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
Journal of marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Marketing Science
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
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6
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5
Journal of Consumer Research
5
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5
Kellogg on marketing
5
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4
Journal of marketing analytics : JMA
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
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3
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Psychometrika
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
Review of marketing research
2
The journal of services marketing
2
Working Papers / College of Business, University of Illinois at Urbana-Champaign
2
Boletín de estudios económicos
1
Brand management ; Vol. 1
1
Business horizons
1
Business strategy review
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Economics and management of networks : franchising, strategic alliances, and cooperatives ; with 81 tables
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Emerald insight
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European Journal of Marketing
1
European Journal of Operational Research
1
European journal of marketing
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European journal of operational research : EJOR
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Handbook of business-to-business marketing
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ECONIS (ZBW)
196
OLC EcoSci
37
RePEc
27
USB Cologne (EcoSocSci)
13
Other ZBW resources
1
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211
Multivariate Statistical Analyses : Cluster Analysis, Factor Analysis, and Multidimensional Scaling
Iacobucci, Dawn
-
2019
Persistent link: https://www.econbiz.de/10012865984
Saved in:
212
Impact of Religiosity and Culture on Salesperson Job Satisfaction and Performance
Onyemah, Vincent
-
2019
This research is a multinational study of the effect of religiosity on salespeople's attitudes about their jobs, even after controlling for cross-cultural differences and the particular management practices in their sales organizations. We theorize moderator effects between religiosity and the...
Persistent link: https://www.econbiz.de/10012865987
Saved in:
213
Contemporary Disruptions in the Realm of Research Methods in Marketing
Iacobucci, Dawn
-
2019
This paper considers three classes of disruptions in marketing research methods. The disruptions are both positive and negative, and both academic and managerial. They are occurring in the realms of big data, online surveys and data integration
Persistent link: https://www.econbiz.de/10012865990
Saved in:
214
Statistical Perceptual Maps : Using Confidence Region Ellipses to Enhance the Interpretations of Brand Positions in Multidimensional Scaling
Iacobucci, Dawn
-
2019
Positioning is among a marketer's preeminent strategic responsibilities. Positioning helps to clarify brand strengths among competitors and identify potential challenges of similar brands and possible substitutability. Assessments of positioning, from initial marketplace efforts to resources...
Persistent link: https://www.econbiz.de/10012865994
Saved in:
215
A Multi-Cultural Study of Salespeople's Behavior in Individual Pay-for-Performance Compensation Systems : When Managers Are More Equal and Less Fair than Others
Rouzies, Dominique
-
2019
In this research, we examine salespeople's behavior in individual pay-for-performance compensation systems and show how perceived management fairness seems to energize sales employees in some environments but not in others. We use a large multicountry database of individual-level remuneration...
Persistent link: https://www.econbiz.de/10012866004
Saved in:
216
Kellogg on integrated marketing
Iacobucci, Dawn
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004766082
Saved in:
217
Kellogg on marketing
Iacobucci, Dawn
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004777732
Saved in:
218
MM
Iacobucci, Dawn
-
2012
-
2. ed., student ed.
Persistent link: https://www.econbiz.de/10008968761
Saved in:
219
Marketing research : methodological foundations
Iacobucci, Dawn
;
Churchill, Gilbert A.
-
2010
-
Internat. ed., 10. ed.
Persistent link: https://www.econbiz.de/10004950491
Saved in:
220
Does Relationship Marketing Age Well?
Hibbard, Jonathan D.
;
Brunel, Frédéric F.
;
Dant, Rajiv P.
- In:
Business strategy review
12
(
2001
)
4
,
pp. 29-35
Persistent link: https://www.econbiz.de/10007169195
Saved in:
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