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Fortune at the bottom of the innovation pyramid : the strategic logic of incremental innovations
Varadarajan, Rajan - In: Business horizons 52 (2009) 1, pp. 21-29
Persistent link: https://www.econbiz.de/10003859103
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B2B relationship underpinnings of outsourcing
Varadarajan, Rajan - In: Handbook of business-to-business marketing, (pp. 400-414). 2012
Persistent link: https://www.econbiz.de/10009500137
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Strategic marketing and marketing strategy
Varadarajan, Rajan - In: Handbook of marketing strategy, (pp. 9-27). 2012
Persistent link: https://www.econbiz.de/10009530876
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Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
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Toward sustainability : public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world
Varadarajan, Rajan - In: Journal of international marketing 22 (2014) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10010382165
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Marketing strategy : discerning the relative influence of product and firm characteristics
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 1 (2011) 1, pp. 32-43
Persistent link: https://www.econbiz.de/10009679353
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Conjectures on innovation drivers in an emerging market : India
Varadarajan, Rajan - In: Handbook of research in international marketing, (pp. 117-134). 2011
Persistent link: https://www.econbiz.de/10009385447
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Dr. Shelby D. Hunt : a world-renowned marketing scholar, marketing legend, thought leader, mentor and more
Varadarajan, Rajan - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10012497113
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Foundations of strategic marketing
Varadarajan, Rajan - In: The Routledge companion to strategic marketing, (pp. 3-19). 2021
Persistent link: https://www.econbiz.de/10012498413
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Customer information resources advantage, marketing strategy and business performance : a market resources based view
Varadarajan, Rajan - In: Industrial marketing management : the international … 89 (2020), pp. 89-97
Persistent link: https://www.econbiz.de/10012289349