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Market exchanges, negative externalities and sustainability
Varadarajan, Rajan - In: Journal of macromarketing 40 (2020) 3, pp. 309-318
Persistent link: https://www.econbiz.de/10012264014
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Recollections: Dr. Robert F. Lusch
Varadarajan, Rajan - In: Journal of macromarketing 40 (2020) 3, pp. 319
Persistent link: https://www.econbiz.de/10012264015
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Advancing theory in marketing : insights from conversations in other disciplines
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 73-84
Persistent link: https://www.econbiz.de/10012296600
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A commentary on "transformative marketing : the next 20 years"
Varadarajan, Rajan - In: Journal of marketing 82 (2018) 4, pp. 15-18
Persistent link: https://www.econbiz.de/10011880513
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Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
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Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
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Musings on interesting and impactful theory and research
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 10-13
Persistent link: https://www.econbiz.de/10011637141
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Innovating for sustainability : a framework for sustainable innovations and a model of sustainable innovations orientation
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 14-36
Persistent link: https://www.econbiz.de/10011637143
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Marketing strategy : discerning the relative influence of product and firm characteristics
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 1 (2011) 1, pp. 32-43
Persistent link: https://www.econbiz.de/10010082231
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Mitigating the definitional quagmire in innovation research : an inclusive definition of innovation as a template for defining various types of innovations uniformly
Varadarajan, Rajan - In: The journal of product innovation management : an … 41 (2024) 4, pp. 703-723
Persistent link: https://www.econbiz.de/10014555460