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The Challenge of Marketing Int...
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51
Cross-cultural marketing strategies for delivering knowledge-based services in a borderless
world
: the case of management education
Javalgi, Rajshekhar G.
;
Joseph, W. Benoy
;
LaRosa, Richard J.
- In:
The journal of services marketing
23
(
2009
)
6
,
pp. 371-384
Persistent link: https://www.econbiz.de/10009525726
Saved in:
52
Effect of
globalization
on multicultural consumer behavior
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Mady, Tarek T.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 1-19)
.
2015
Persistent link: https://www.econbiz.de/10011396873
Saved in:
53
The roles of cross-cultural perspectives in global marketing
Kasemsap, Kijpokin
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 37-59)
.
2015
Persistent link: https://www.econbiz.de/10011396880
Saved in:
54
Personal jurisdiction on the internet : a global perspective
Rahman, Afzalur
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 114-122
Persistent link: https://www.econbiz.de/10011432406
Saved in:
55
Ideology for the 10 billion : introduction to
globalization
of marketing ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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56
Retailing in international markets, 1900-2010 : a response to Godley and Hang's "Globalisation and the evolution of international retailing : a comment on Alexander's "British over...
Alexander, Nicholas
- In:
Business history
55
(
2013
)
2
,
pp. 302-312
Persistent link: https://www.econbiz.de/10009732710
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57
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
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58
Multinational enterprises' global competitiveness through emerging markets strategies and integration in global innovation networks
Ujjual, Vandana
;
Patel, Parimal
- In:
Innovation and development
3
(
2013
)
2
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010229999
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59
Islamic marketing at the Nexus of global markets-religions-poltics and implications for research
Ger, Güliz
- In:
Marketing theory
13
(
2013
)
4
,
pp. 497-503
Persistent link: https://www.econbiz.de/10010233262
Saved in:
60
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
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