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Persistent link: https://www.econbiz.de/10011446661

The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning

Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39

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Askegaard, Søren - In: Brand culture, (pp. 91-102). 2005

Persistent link: https://www.econbiz.de/10003239266

Status markets and standard markets in the global garment industry

Aspers, Patrik (contributor) - 2005

The purpose of this paper is to analyze the social construction of order in two adjacent markets in the production flow of the global garment industry. The consumer market is identified as a status market, while the production market is defined as a "standardʺ market. In a status market, order...

Persistent link: https://www.econbiz.de/10003213017

Trade shows as tools of regional and global marketing in politics

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Globalisierung und internationales Marketing: Wer treibt Wen?

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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten

Krafft, Manfred (ed.) - 2005 - 1. Aufl.

Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...

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Managing brands in global markets

Day, George S.; Reibstein, David J. - In: The INSEAD-Wharton alliance on globalizing : strategies …, (pp. 184-206). 2004

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Global marketing

Hennessey, H. David - In: Financial times handbook of management, (pp. 366-370). 2004

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