The objective of this study is to examine the structural relationship between e-service quality, e-satisfaction, and e-loyalty for both Pakistani and Indian Banks. The study was conducted on 800 respondents who were users of internet banking services. The independent variables were 1)...

Manuscript type: Research Article. Research Aims: This paper aims to analyze factors that affect customers’ adaptation to using Internet Banking among banks’ customers in Indonesia. The variables hypothesized to influence adaptation to using Internet Banking are Importance of Internet...

Value congruence (VC) and its impact on customers' satisfaction towards online banking practices rarely appear in the literature of services marketing. The aim of this inquiry is to explore the influence of VC towards customer's satisfaction towards online banking and examine the mediating role...

E-Banking is an innovative exercise evolving at an exceptionally fast rate and has turned into a marvellous experience offering convenience, flexibility, and interactivity to consumers. Indian banking sector has witnessed rapid transformation over the past fifty years. The banks in India have...