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Regulatory fit : a meta-analytic synthesis

Motyka, Scott; Grewal, Dhruv; Puccinelli, Nancy M.; … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 394-410

Persistent link: https://www.econbiz.de/10010403200

Insights from in-store marketing experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014

Persistent link: https://www.econbiz.de/10010424895

Understanding the co-creation effect : when does collaborating with customers provide a lift to service recovery?

Roggeveen, Anne L.; Tsiros, Michael; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 40 (2012) 6, pp. 771-790

Persistent link: https://www.econbiz.de/10009679038

Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers

Grewal, Dhruv; Roggeveen, Anne L.; Compeau, Larry D.; … - In: Journal of retailing 88 (2012) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10009513177

The impact of dynamic presentation format on consumer preferences for hedonic products and services

Roggeveen, Anne L.; Grewal, Dhruv; Townsend, Claudia; … - In: Journal of marketing 79 (2015) 6, pp. 34-49

Persistent link: https://www.econbiz.de/10011410745

The effect of retailer reputation and response on postpurchase consumer reactions to price-matching guarantee ; Report No. 04-113

Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: MSI reports : working paper series (2004) 3, pp. 27-47

Persistent link: https://www.econbiz.de/10002566800

How in-store retail and service atmosphere create customer engagement

Schweiger, Elisa B.; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Handbook of research on customer engagement, (pp. 126-163). 2019

Persistent link: https://www.econbiz.de/10013163365

The Effect of Compensation on Repurchase Intentions in Service Recovery

Grewal, Dhruv - 2016

To explore when the presence of compensation enhances repurchase intentions after a service failure, the authors use an experimental procedure and evaluate the impact of compensation in different stability and locus of responsibility conditions. Findings from three studies using scenarios from...

Persistent link: https://www.econbiz.de/10012994823

Strategizing retailing in the new technology era

Grewal, Dhruv; Gauri, Dinesh Kumar; Roggeveen, Anne L.; … - In: Journal of retailing 97 (2021) 1, pp. 6-12

Persistent link: https://www.econbiz.de/10012514562

Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies

Roggeveen, Anne L.; Grewal, Dhruv; Karsberg, John; … - In: Journal of retailing 97 (2021) 1, pp. 81-98

Persistent link: https://www.econbiz.de/10012514575

A service of the

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