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Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els; Köhler, Clemens F.; Dellaert, … - In: Journal of retailing 88 (2012) 2, pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
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Complexity effects in choice experiment-based models
Dellaert, Benedict G. C.; Donkers, Bas; Soest, Arthur van - In: Journal of marketing research : JMR 49 (2012) 3, pp. 424-434
Persistent link: https://www.econbiz.de/10009563576
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Beyond nudges : tools of a choice architecture
Johnson, Eric J.; Shu, Suzanne B.; Dellaert, Benedict G. C. - In: Marketing letters : a journal of research in marketing 23 (2012) 2, pp. 487-504
Persistent link: https://www.econbiz.de/10009565397
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The bright side and dark side of embedded ties in business-to-business innovation
Noordhoff, Corine S.; Kyriakopoulos, Kyriakos; … - 2011
Persistent link: https://www.econbiz.de/10009296427
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The bright side and dark side of embedded ties in business-to-business innovation
Noordhoff, Corine S.; Kyriakopoulos, Kyriakos; Moorman, … - In: Journal of marketing 75 (2011) 5, pp. 34-52
Persistent link: https://www.econbiz.de/10009297019
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Shopping context and consumers' mental representation of complex shopping trip decision problems
Dellaert, Benedict G. C.; Arentze, Theo A.; Timmermans, … - In: Journal of retailing 84 (2008) 2, pp. 219-232
Persistent link: https://www.econbiz.de/10003744334
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Shopping context and consumers' mental representation of complex shopping trip decision problems
Dellaert, Benedict G. C. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003719735
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Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C.; Borgers, Aloys W. J.; … - In: Conjoint measurement : methods and applications, (pp. 273-293). 2007
Persistent link: https://www.econbiz.de/10003544659
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Situation-based shifts in consumer web site benefit importance : the joint role of cognition and affect
Wendel, Sonja; Dellaert, Benedict G. C. - In: Information & management : the internat. journal of … 46 (2009) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10003819234
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Situation-Based Shifts in Consumer Web Site Benefit Salience : The Joint Role of Affect and Cognition
Wendel, Sonja - 2009
This study addresses the process by which differences in web site benefit salience arise in consumers' minds for different anticipated usage situations. We investigate two routes by which situation may determine consumer benefit salience and find support for both route structures. The results...
Persistent link: https://www.econbiz.de/10012764291