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Consumer Perception of Deals :...
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Consumer behaviour
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Krishna, Aradhna
205
Johar, Gita
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Morrin, Maureen
14
Elder, Ryan S.
13
Cian, Luca
12
Wang, Yu
12
Lehmann, Donald R.
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Zhang, Jie
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Raghubir, Priya
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Zhang, Z. John
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Feinberg, Fred M.
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Yuan, Hong
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Kopalle, Praveen K.
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Lwin, May O.
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Rajan, Uday
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Schwarz, Norbert
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Sokolova, Tatiana
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Ailawadi, Kusum L.
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Harlam, Bari A.
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McFerran, Brent
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Sayin, Eda
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Unver, M. Utku
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Alba, Joseph W.
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Aydinoğlu, Nilüfer Z.
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Aydınoğlu, Nilüfer Z.
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Biswas, Dipayan
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Chandon, Pierre
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Cornil, Yann
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Dhar, Sanjay K.
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Hall, Joseph M.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of Consumer Research
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Journal of retailing
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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ECONIS (ZBW)
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81
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
Saved in:
82
Cause marketing : spillover effects of cause-related products in a product portfolio
Krishna, Aradhna
;
Rajan, Uday
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1469-1485
Persistent link: https://www.econbiz.de/10003894198
Saved in:
83
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
Saved in:
84
The gist of gustation : an exploration of taste, food and consumption
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 281-301)
.
2010
Persistent link: https://www.econbiz.de/10003933303
Saved in:
85
Do size labels have a common meaning among consumers?
Aydinoglu, Nilufer Z.
;
Krishna, Aradhna
;
Wansink, Brian
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 343-357)
.
2010
Persistent link: https://www.econbiz.de/10003933308
Saved in:
86
Enticing for me but unfair to her : can targeted pricing evoke socially conscious behavior?
Wang, Yu
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 433-442
Persistent link: https://www.econbiz.de/10009580739
Saved in:
87
The "visual depiction effect" in advertising : facilitating embodied mental simulation through product orientation
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 988-1003
Persistent link: https://www.econbiz.de/10009540269
Saved in:
88
Guiltless gluttony : the asymmetric effect of size labels on size perceptions and consumption
Aydinoğlu, Nİlüfer Z.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 1095-1112
Persistent link: https://www.econbiz.de/10009006645
Saved in:
89
Is scent-enhanced memory immune to retroactive interference?
Morrin, Maureen
;
Krishna, Aradhna
;
Lwin, May O.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 354-361
Persistent link: https://www.econbiz.de/10009259686
Saved in:
90
Language choice in advertising to bilinguals : asymmetric effects for multinationals versus local firms
Krishna, Aradhna
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 692-705
Persistent link: https://www.econbiz.de/10003806962
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