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Waterfall and sprinkler new-product strategies in competitive global markets
Kalish, Shlomo; Mahajan, Vijay; Muller, Eitan - 2006
Persistent link: https://www.econbiz.de/10003410839
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What's in a name? : an analysis of the strategic behavior of family firms
Kashmiri, Saim; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 271-280
Persistent link: https://www.econbiz.de/10008664486
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Optimal bundling of technological products with network externality
Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: Management science : journal of the Institute for … 56 (2010) 12, pp. 2224-2236
Persistent link: https://www.econbiz.de/10008809521
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Marketing in the C-suite : a study of chief marketing officer power in firms' top management teams
Nath, Pravin; Mahajan, Vijay - In: Journal of marketing 75 (2011) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10008840470
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Portfolios für Produkte und Geschäftsbereiche
Wind, Yoram; Mahajan, Vijay - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1984) 2, pp. 95-105
Persistent link: https://www.econbiz.de/10003623124
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Introduction strategy for new products with positive and negative word-of-mouth
Mahajan, Vijay; Muller, Eitan; Kerin, Roger A. - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1389-1404
Persistent link: https://www.econbiz.de/10003600161
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Delight by design : the role of hedonic versus utilitarian benefits
Chitturi, Ravindra; Raghunathan, Rajagopal; Mahajan, Vijay - In: Journal of marketing 72 (2008) 3, pp. 48-63
Persistent link: https://www.econbiz.de/10003709042
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Parameter estimation in marketing models in the presence of multicollinearity : an apllication of ridge regression
Mahajan, Vijay; Jain, Arun K.; Bergier, Michel - 2007
Persistent link: https://www.econbiz.de/10003540679
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Form versus function : how the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences
Chitturi, Ravindra; Raghunathan, Rajagopal; Mahajan, Vijay - In: Journal of marketing research : JMR 44 (2007) 4, pp. 702-714
Persistent link: https://www.econbiz.de/10003569776
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Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana; Muller, Eitan; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 91-106
Persistent link: https://www.econbiz.de/10003987352