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Theorie
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10
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Wernerfelt, Birger
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8
Fornell, Claes
4
Maciejovsky, Boris
4
Novak, Sharon
4
Simester, Duncan
4
Balakrishnan, Srinivasan
2
Coughlan, Anne T.
2
Keller, Kevin Lane
2
Montgomery, Cynthia A
2
Moorthy, Sridhar
2
Prelec, Drazen
2
Yu, Shuyi
2
Zettelmeyer, Florian
2
Barrile, Parker
1
Bouyssou, Denis
1
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1
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1
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1
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1
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1
Harvey, Nigel
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Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
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Journal of economics & management strategy : JEMS
10
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9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
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8
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7
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3
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1
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ECONIS (ZBW)
98
RePEc
53
OLC EcoSci
28
EconStor
6
USB Cologne (EcoSocSci)
2
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101
Consumption experience and sales promotion expenditure
Fornell, Claes
- In:
Management science : journal of the Institute for …
31
(
1985
)
9
,
pp. 1084-1105
Persistent link: https://www.econbiz.de/10001015582
Saved in:
102
What is an attractive industry?
Wernerfelt, Birger
- In:
Management science : journal of the Institute for …
32
(
1986
)
10
,
pp. 1223-1230
Persistent link: https://www.econbiz.de/10001017621
Saved in:
103
Sources of superior performance : market share versus industry effects in the US brewing industry
Montgomery, Cynthia A.
- In:
Management science : journal of the Institute for …
37
(
1991
)
8
,
pp. 954-959
Persistent link: https://www.econbiz.de/10001113429
Saved in:
104
To Brand or Not to Brand? A Theoretical and Empirical Question.
Sappington, David E M
;
Wernerfelt, Birger
- In:
The Journal of Business
58
(
1985
)
3
,
pp. 279-93
Persistent link: https://www.econbiz.de/10005728069
Saved in:
105
Adaptation, specialization, and the theory of the firm : foundations of the resource-based view
Wernerfelt, Birger
-
2016
Persistent link: https://www.econbiz.de/10011543177
Saved in:
106
The comparative advantages of firms, markets and contracts : a unified theory
Wernerfelt, Birger
- In:
Economica
82
(
2015
)
326
,
pp. 350-367
Persistent link: https://www.econbiz.de/10011392077
Saved in:
107
How do successful scholars get their best research ideas? : an exploration
Cao, Cathy
;
Cao, Xinyu
;
Cashman, Matthew
;
Kumar, Madhav
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 221-232
Persistent link: https://www.econbiz.de/10012144806
Saved in:
108
To brand or not to brand? : a theoretical and empirical question
Sappington, David E. M.
;
Wernerfelt, Birger
- In:
The journal of business : B
58
(
1985
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10002736999
Saved in:
109
Determinants of asset ownership : a study of the carpentry trade
Simester, Duncan
;
Wernerfelt, Birger
- In:
The review of economics and statistics
87
(
2005
)
1
,
pp. 50-58
Persistent link: https://www.econbiz.de/10002779077
Saved in:
110
Robust incentive contracts
Wernerfelt, Birger
- In:
Journal of institutional and theoretical economics : JITE
160
(
2004
)
4
,
pp. 545-554
Persistent link: https://www.econbiz.de/10002485426
Saved in:
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