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The benefit of uniform price for branded variants
Chen, Yuxin; Cui, Tony Haitao - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 36-50
Persistent link: https://www.econbiz.de/10009725704
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The Benefit of Uniform Price for Branded Variants
Chen, Yuxin; Cui, Tony Haitao - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 36-50
Persistent link: https://www.econbiz.de/10010071032
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The Benefit of Uniform Price for Branded Variants
Chen, Yuxin - 2013
The extensive adoption of uniform pricing for branded variants is a puzzling phenomenon, considering that firms may improve profitability through price discrimination. In the paper, we incorporate consumers' concerns of peer-induced price fairness into a model of price competition and show that...
Persistent link: https://www.econbiz.de/10013095847
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The Benefit of Uniform Price for Branded Variants
Chen, Yuxin; Cui, Tony Haitao - In: Marketing Science 32 (2013) 1, pp. 36-50
The extensive adoption of uniform pricing for branded variants is a puzzling phenomenon, considering that firms may improve profitability through price discrimination. In this paper, we incorporate consumers' concerns of peer-induced price fairness into a model of price competition and show that...
Persistent link: https://www.econbiz.de/10010631257
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Essays on distribution channels
Cui, Tony Haitao - 2005
Persistent link: https://www.econbiz.de/10003952832
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A price discrimination model of trade promotions
Cui, Tony Haitao; Raju, Jagmohan Singh; Zhang, Z. John - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 779-795
Persistent link: https://www.econbiz.de/10003780110
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The length of product line in distribution channels
Liu, Yunchuan; Cui, Tony Haitao - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 474-482
Persistent link: https://www.econbiz.de/10003984570
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When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong; Yao, Yuliang; Cui, Tony Haitao - In: Management science : journal of the Institute for … 57 (2011) 7, pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616
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Service failure recovery and prevention : managing stockouts in distribution channels
Yan, Dong; Xu, Kefeng; Cui, Tony Haitao; Yao, Yuliang - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 689-701
Persistent link: https://www.econbiz.de/10011372801
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Contract preferences and performance for the loss-averse supplier : buyback vs. revenue sharing
Zhang, Yinghao; Donohue, Karen; Cui, Tony Haitao - In: Management science : journal of the Institute for … 62 (2016) 6, pp. 1734-1754
Persistent link: https://www.econbiz.de/10011502641