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Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.; Aikin, Kathryn J.; Burke, Panne; … - In: Health marketing quarterly 39 (2022) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
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Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran; DelVecchio, Devon - In: Journal of global marketing 35 (2022) 2, pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
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Financial inducements : growth in DTC magazine advertisements
Good, Megan C. - In: Services marketing quarterly 41 (2020) 4, pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
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Look, puppies! : a visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising
King, Jesse; Koppenhafer, Leslie; Madrigal, Robert - In: Journal of public policy & marketing 40 (2021) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10012534332
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Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.; Iyer, Rajesh; Eastman, Jacqueline K. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
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A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan; Limbu, Yam; Wanasika, Isaac - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
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Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Firdausy, Carunia Mulya; Fernanda, Maria - In: International journal of management & enterprise … 20 (2021) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10012514493
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Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai - In: Global business review 20 (2019) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10011983970
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Measuring the effectiveness of promotional mix and its effect on the market share in the Jordanian communication companies
Bashabsheh, Amin Ayed Nahar - In: International economics & finance journal : (IEFJ) 14 (2019) 2, pp. 123-136
Persistent link: https://www.econbiz.de/10012428931