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How Valuable are Multichannel...
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ECONIS (ZBW)
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New product preannouncements and shareholder value : don't make promises you can't keep
Sorescu, Alina
;
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 468-489
Persistent link: https://www.econbiz.de/10003547868
Saved in:
2
New product preannouncements and shareholder value : don't make promises you can't keep ; report No. 06-116
Sorescu, Alina
;
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10003393772
Saved in:
3
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
4
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
Saved in:
5
New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep
Sorescu, Alina
;
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 468-489
Persistent link: https://www.econbiz.de/10007751279
Saved in:
6
New product preannouncements and shareholder value : don't make promises you can't keep ; report No. 06-116
Sorescu, Alina
;
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10009893469
Saved in:
7
Parental style and television socialization of children and adolescents : a perceptual study in the Indian context
Kushwaha, Tarun
- In:
South Asian journal of management : SAJM
24
(
2017
)
3
,
pp. 88-105
Persistent link: https://www.econbiz.de/10011853985
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8
Crafting integrated multichannel retailing strategies
Zhang, Jie
;
Farris, Paul W.
;
Irvin, John W.
;
Kushwaha, Tarun
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10003987346
Saved in:
9
The effect of CRM outsourcing on shareholder value : a contingency perspective
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
3
,
pp. 748-769
Persistent link: https://www.econbiz.de/10009731233
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10
The impact of product recalls on future product reliability and future accidents : evidence from the automobile industry
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Eilert, Meike
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10009717176
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