Purpose – The purpose of this paper is to review and discuss the rise of emerging market multinationals (EMMs), with a special focus on its impact on marketing. Design/methodology/approach – This paper is an invited opinion piece with implicit permission to “think aloud”. Findings –...

Purpose – The purpose of this paper is to introduce the global text project (GTP) case. The unique developments of the case provide insight of the many challenges and opportunities created within the open source movement. Design/methodology/approach – A case study was used to illustrate some...

Purpose – The purpose of this paper is to illustrate how small to medium‐sized enterprise firms can develop internationalization processes successfully. Design/methodology/approach – A case study is used to illustrate the milestones of the global process. Findings – The paper finds that,...

For firms, small and large alike, the move towards internationalization implies a different role for every aspect of the organization. One important function within the firm that is becoming more and more global in orientation is the purchasing department. Many corporations realize that, in...