We Indians always fond of music. Music is an integral part of our daily routine life. Music enhances the retail experience in the store. Music plays very important role in customers buying. Earlier studies found that music has three qualities which has a great influence on buying behavior of...

We consider a downstream oligopoly model with one dominant and several fringe retailers, who purchase a manufacturing product from a monopoly supplier. We then examine how the supplier's outside option influences the relation between the dominant retailer's bargaining power and the equilibrium...