Narrow search
Showing 81 - 90 of 160,910
Cover Image
Who is the celebrity endorser? : a content analysis of celebrity endorsements
Schimmelpfennig, Christian - In: Journal of international consumer marketing 30 (2018) 4, pp. 220-234
Persistent link: https://www.econbiz.de/10011965973
Cover Image
Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson; Bettman, James R. - In: Strong brands, strong relationships, (pp. 81-94). 2015
Persistent link: https://www.econbiz.de/10011313057
Cover Image
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Cover Image
Unpacking celebrity brands through unpaid market communications
Davies, Fiona; Slater, Stephanie - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Cover Image
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Cover Image
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott; Patterson, Anthony; Quinn, Lee - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Cover Image
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.; Tiwsakul, Amy Rungpaka - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Cover Image
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. - In: The journal of product & brand management 24 (2015) 5, pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Cover Image
Prominente in der Werbung : empirische Untersuchungen zur Messung, Rezeption und Wirkung auf Basis der Markenpersönlichkeit
Fanderl, Harald Sebastian - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002749852
Cover Image
Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven; Hubert, Frank; Huber, Frank - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002570359