An experiment was conducted to examine the relationship between patient satisfaction and patients’ freedom to choose a … scenarios of a patient’s service encounter at a health clinic. The study yielded four major findings. First, patients who … experienced a good health outcome were significantly more satisfied than patients who received a bad health outcome. Second …

of surgical patients in a private hospital. A total of 240 questionnaires were delivered and the response rate was 83 per … reveal the main elements that constitute excellence in the experience of the surgical service of a private hospital. First, a …

Examines the factors that influence consumer dispositions toward hospital advertising. Both perceptual and demographic … variables were included in the analysis. The results suggest that when hospital advertisements are perceived as helpful and not … adding to patients′ costs, consumers are likely to favor this marketing activity. With the exception of education …

than 1,000 physicians to develop a positioning map from which various hospital positioning strategies and physician …. Specialized or “tertiary care” hospitals depend on physician referrals to win patients. Focusses on the mapping of referring … physicians′ perceptions of leading regional medical centers. Correspondence analysis is employed with data from a survey of more …

A nation‐wide survey of hospital providers was conducted in an effort to determine the type and level of promotion and … advertising activity. Survey results further showed agency usage was highly correlated to hospital bed size. Additionally …, contrary to previous research, hospital ownership status (for‐profit/not‐for‐profit) was not found to significantly affect …