In this ever-growing competitive banking industry, understanding the effect of electronic banking service quality on customers' satisfaction and loyalty is the secret to being competitive and successful in the sector. In Ethiopia, measuring service quality in the banking sector is a new...

Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks. Dr. Tara Ebert promovierte bei Prof. Dr....