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Marketing in computer-mediated environments : research synthesis and new directions

Yadav, Manjit S.; Pavlou, Paul A. - In: Journal of marketing 78 (2014) 1, pp. 20-40

Persistent link: https://www.econbiz.de/10010250090

The impact of privacy policy on the auction market for online display advertising

Johnson, Garrett - 2013

The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target consumers and prompted privacy concerns among consumers and regulators. This paper estimates the financial impact of privacy policies on the online display ad industry by applying an...

Persistent link: https://www.econbiz.de/10010250694

Cross-cultural differences in uses of online experts

Obal, Michael; Kunz, Werner - In: Journal of business research : JBR 69 (2016) 3, pp. 1148-1156

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Determine small and medium enterprise (SME) internet marketing : usage in the Tshwane area, South Africa

Scheers, Louise van - In: Acta Universitatis Danubius / Oeconomica 12 (2016) 1, pp. 39-63

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Models of customer experience for B2C e-commerce enterprises

Pei, Yilei; Xue, Wanxin; Li, Dandan; Su, Yong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 24-33

Persistent link: https://www.econbiz.de/10011529132

Using values to segment virtual consumers on social networking sites

Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645

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Online airline ticket purchasing : influence of online sales promotion type and Internet experience

Crespo-Almendros, E.; Barrio-García, S. Del - In: Journal of air transport management 53 (2016), pp. 23-34

Persistent link: https://www.econbiz.de/10011546089

A classificatory scheme for antecedents of the sources of "online brand equity"

Rana, Arunima; Bhatt, Anil; Rani, Leela - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 262-298

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Efficiency of web communicatin strategies : the case of art museums

Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: International journal of arts management 18 (2016) 2, pp. 42-62

Persistent link: https://www.econbiz.de/10011457756

Online shopping intermediaries : the strategic design of search environments

Dukes, Anthony; Liu, Lin - In: Management science : journal of the Institute for … 62 (2016) 4, pp. 1064-1077

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