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Understanding effective factors affecting brand equity

Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …

Persistent link: https://www.econbiz.de/10014433771

Influences of category structure on brand positioning and choice

Coupey, Eloise; Jung, Kwon - 1993

Persistent link: https://www.econbiz.de/10000866006

"Extendibility of umbrella brands"

Dawar, Niraj - 1993

Persistent link: https://www.econbiz.de/10000869344

Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings

Kahn, Barbara E.; Kalwani, Manohar U.; Morrison, Donald G. - 1988 - Rev

Persistent link: https://www.econbiz.de/10000767789

Erfolgreiches Markenmanagement : vom Wert einer Marke, ihrer Stärkung und Erhaltung

Hauser, Ulrich (contributor) - 1997

Persistent link: https://www.econbiz.de/10000617778

Becoming an institutional brand : a long-term strategy for luxury goods

Braun, Marcel W. - 1997

Persistent link: https://www.econbiz.de/10000622884

Randall, Geoffrey - 1997

Persistent link: https://www.econbiz.de/10000610622

The influence of changing advertising support on consumers' perceptions of brand prices

De Chernatony, Leslie - 1991

Persistent link: https://www.econbiz.de/10000131920

The seven pillars of powerful brands

De Chernatony, Leslie - 1992

Persistent link: https://www.econbiz.de/10000140489

Brand marketing : building winning brand strategies that deliver value and customer satisfaction

Weilbacher, William M. - 1993

Persistent link: https://www.econbiz.de/10000324542

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