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Mind the gap: An analysis of service provider versus customer perceptions of market orientation and the impact on satisfaction
Krepapa, Areti; Berthon, Pierre; Webb, Dave; Pitt, Leyland - In: European journal of marketing : EJM 37 (2003) 1-2, pp. 197-218
Persistent link: https://www.econbiz.de/10006084805
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Packaging, marketing, logistics and the environment: Are there trade-offs?
Prendergast, Gerard; Pitt, Leyland - In: International journal of physical distribution & … 26 (1996) 6, pp. 60
Persistent link: https://www.econbiz.de/10005992395
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INTQUAL -- An internal measure of service quality and the link between service quality and business performance
Caruana, Albert; Pitt, Leyland - In: European journal of marketing : EJM 31 (1997) 7-8, pp. 604-616
Persistent link: https://www.econbiz.de/10006100327
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The Internationalization of Management Knowledge Dissemination: A Dialectic
Pitt, Leyland; Berthon, Pierre; Robson, Matthew - In: Journal of world business : JWB 32 (1997) 4, pp. 369-386
Persistent link: https://www.econbiz.de/10005903576
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Event sponsorship and ambush marketing: Lessons from the Beijing Olympics
Pitt, Leyland; Parent, Michael; Berthon, Pierre; Steyn, … - In: Business horizons 53 (2010) 3, pp. 281-291
Persistent link: https://www.econbiz.de/10008403987
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Analysing 'theory networks': identifying the pivotal theories in marketing and their characteristics
van der Merwe, Rian; Berthon, Pierre; Pitt, Leyland; … - In: Journal of marketing management : MM 23 (2007) 3, pp. 181-207
Persistent link: https://www.econbiz.de/10008416702
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Get the most out of green IT
Berthon, Pierre; Crittenden, Victoria; DesAutels, Philip; … - In: Industrial management : the magazine for better … 52 (2010) 5, pp. 14-19
Persistent link: https://www.econbiz.de/10008714496
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e-Relationships for e-Readiness: Culture and corruption in international e-B2B
Berthon, Pierre; Pitt, Leyland; Berthon, Jean-Paul; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 83-92
Persistent link: https://www.econbiz.de/10008880092
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Understanding Consumer Conversations Around Ads in a Web 2.0 World
Campbell, Colin; Pitt, Leyland; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10008885211
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How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension
Reddy, Mergen; Terblanche, Nic; Pitt, Leyland; Parent, … - In: Business horizons 52 (2009) 2, pp. 187-198
Persistent link: https://www.econbiz.de/10008896798