Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Seen as green? : assessing the...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
16
Werbewirkung
16
Consumer behaviour
15
Konsumentenverhalten
15
Advertising
11
Werbung
10
Brand management
8
Markenführung
8
Social Web
8
Social web
8
Internet marketing
7
Netherlands
7
Niederlande
7
Online-Marketing
7
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Media usage
4
Mediennutzung
4
Multimedia
4
Print advertising
3
Printwerbung
3
Advertisement avoidance
2
Advertising media
2
Benutzerschnittstelle
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Brand loyalty
2
Communication media
2
Computerspiel
2
Confidence
2
Creativity
2
Data protection
2
Datenschutz
2
Experiment
2
Kommunikationsmedien
2
Kreativität
2
Markentreue
2
more ...
less ...
Online availability
All
Undetermined
16
Free
2
Type of publication
All
Article
45
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Aufsatz im Buch
8
Book section
8
Conference paper
3
Konferenzbeitrag
3
research-article
1
more ...
less ...
Language
All
English
37
Undetermined
8
Author
All
Smit, Edith G.
42
Neijens, Peter C.
13
Voorveld, Hilde
7
Voorveld, Hilde A. M.
7
Moorman, Marjolein
6
Segijn, Claire M.
4
Verlegh, Peeter W. J.
4
Bernritter, Stefan F.
3
Meijers, Marijn H. C.
3
Reijmersdal, Eva A. van
3
Vandeberg, Lisa
3
Verlegh, Peeter
3
Wottrich, Verena M.
3
Berlo, Zeph M. C. van
2
Boerman, Sophie C.
2
Bronner, Fred
2
Ketelaar, Paul Edwin
2
Meurs, Lex van
2
Noordewier, Marret K.
2
Noort, Guda van
2
Thorbjørnsen, Helge
2
van Reijmersdal, Eva A.
2
Avramova, Yana R.
1
Bronner, Fred E.
1
Chang, Hua
1
Eelen, Jiska
1
Eisend, Martin
1
Fransen, Marieke L.
1
Giessen, Wendalin van de
1
Goot, Margot J. van der
1
Heath, Robert
1
Ketelaar, Paul E.
1
Kirmani, Amna
1
Konig, Ruben
1
Konig, Ruben Peter
1
Koslow, Scott
1
Kwak, Hyokjin
1
Laan, L. Nynke van der
1
Larivière, Bart
1
Loermans, Annemijn C.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
5
Journal of marketing communications
3
Cutting edge international research
2
International journal of advertising : the review of marketing communications
2
JMM : the international journal on media management
2
Journal of advertising
2
Advertising in new formats and media : current research and implications for marketers
1
Breaking new ground in theory and practice
1
Challenges in an age of dis-engagement
1
Digital advertising : theory and research
1
Encouraging sustainable behavior : psychology and the environment
1
Journal of Advertising Research
1
Journal of Consumer Affairs
1
Journal of Consumer Marketing
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service management
1
Psychology & marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
35
OLC EcoSci
7
Other ZBW resources
2
RePEc
1
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dissociating explicit and implicit effects of cross-media advertising
Vandeberg, Lisa
;
Murre, Jaap M. J.
;
Voorveld, Hilde
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 744-764
Persistent link: https://www.econbiz.de/10011547770
Saved in:
2
Media multitasking and the role of task relevance in background advertising processing
Smit, Edith G.
;
Segijn, Claire M.
;
Giessen, Wendalin van de
- In:
Challenges in an age of dis-engagement
,
(pp. 197-212)
.
2017
Persistent link: https://www.econbiz.de/10011692455
Saved in:
3
Paradoxical side effects of green advertising : how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
Meijers, Marijn H. C.
;
Noordewier, Marret K.
;
Verlegh, …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1202-1223
Persistent link: https://www.econbiz.de/10012200374
Saved in:
4
Insight into everyday media use with multiple screens
Segijn, Claire M.
;
Voorveld, Hilde
;
Vandeberg, Lisa
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 779-797
Persistent link: https://www.econbiz.de/10011799724
Saved in:
5
I just recycled : can I use the car now? ; when people continue or discontinue behaving sustainably after an initial sustainable act
Meijers, Marijn H. C.
;
Noordewier, Marret K.
;
Avramova, …
- In:
Encouraging sustainable behavior : psychology and the …
,
(pp. 71-80)
.
2014
Persistent link: https://www.econbiz.de/10010239984
Saved in:
6
When the medium is the message : a meta-analysis of creative media advertising effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
7
App Users Unwittingly in the Spotlight: A Model of Privacy Protection in Mobile Apps
Wottrich, Verena M.
;
van Reijmersdal, Eva A.
;
Smit, Edith G.
- In:
Journal of Consumer Affairs
(
2018
)
Persistent link: https://www.econbiz.de/10012094026
Saved in:
8
The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
Saved in:
9
Developing a classification of motivations for consumers' online brand-related activities
Muntinga, Daan G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 235-247)
.
2010
Persistent link: https://www.econbiz.de/10003985191
Saved in:
10
Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
