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The effects of interaction behaviors of service frontliners on customer participation in the value co-creation : a study of health care service
Le Nguyen Hau; Pham Ngoc Tram Anh; Pham Ngoc Thuy - In: Service business 11 (2017) 2, pp. 253-277
Persistent link: https://www.econbiz.de/10011732272
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Katagiri, Hideki - In: The marketing review 20 (2020) 1/2, pp. 109-142
Persistent link: https://www.econbiz.de/10012299477
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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios; Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
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Wirkungen aktiver Kundenbeteiligung in personenbezogenen Dienstleistungsbeziehungen : Implikationen für Strategien des Consumer Empowerment
Geigenmüller, Anja; Leischnig, Alexander - In: Kundenintegration : Forum Dienstleistungsmanagement, (pp. 403-421). 2009
Persistent link: https://www.econbiz.de/10003808733
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Transforming health-care service through consumer co-creation : directions for service design
Carlini, Joan; Muir, Rachel; McLaren-Kennedy, Annette; … - In: The journal of services marketing 38 (2024) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10014515638
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Innovate by anticipating customer needs
Seidenberg, Ivan - In: Sparking innovation, (pp. 12-16). 2008
Persistent link: https://www.econbiz.de/10003758896
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Online experience as a lever of customer involvement in NPD : an exploratory analysis and a research agenda
Lamberti, Lucio; Noci, Giuliano - In: EuroMed journal of business 4 (2009) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10003928397