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Online behaviour of luxury fashion brand advocates
Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
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Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
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Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac; Phau, Ian; Chong, Calvin; Shimul, Anwar Sadat - In: Journal of fashion marketing and management 19 (2015) 4, pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
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Retaining the allure of luxury brands during an economic downturn : can brand globalness influence consumer perception?
Hassan, Salah; Musić-Mehmedović, Melika; Duverger, … - In: Journal of fashion marketing and management 19 (2015) 4, pp. 416-429
Persistent link: https://www.econbiz.de/10011502895
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Brand luxury index : a reconsideration and revision
Kim, Jieun; Johnson, Kim K. - In: Journal of fashion marketing and management 19 (2015) 4, pp. 430-444
Persistent link: https://www.econbiz.de/10011502902
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The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba - In: Journal of fashion marketing and management 19 (2015) 4, pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
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Challenging the hierarchical categorization of luxury fashion brands
Turunen, Linda Lisa Maria - In: Nordic journal of business : NJB 64 (2015) 2, pp. 119-138
Persistent link: https://www.econbiz.de/10011503380
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The role of provenance in luxury textile brands
Collins, Marnie; Weiss, Marcia - In: International journal of retail & distribution management 43 (2015) 10/11, pp. 1030-1050
Persistent link: https://www.econbiz.de/10011505967
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Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham; Valette-Florence, Pierre - In: Journal of business research : JBR 69 (2016) 10, pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
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A persuasive-based latent class segmentation analysis of luxury brand websites
Díaz, Estrella; Martín-Consuegra, David; Estelami, Hooman - In: Electronic commerce research 16 (2016) 3, pp. 401-424
Persistent link: https://www.econbiz.de/10011556572