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Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of Indian culture and business … 9 (2014) 3, pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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Linking fashion consciousness with Gen Y attitude towards prestige brands
Casidy, Riza; Nuryana, Asti Nafia; Hati, Sri Rahayu Hijrah - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
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Luxury fashion consumption and Generation Y consumers : self, brand consciousness, and consumption motivations
Giovannini, Sarah; Xu, Yingjiao; Thomas, Jane Boyd - In: Journal of fashion marketing and management 19 (2015) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10011299345
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The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
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The rise of inconspicuous consumption
Eckhardt, Giana M.; Belk, Russell W.; Wilson, Jonathan A. J. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
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Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen; Verbeke, Willem J. M. I.; Strien, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
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A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.; Borgerson, Janet; Wu, Zhiyan - In: The journal of brand management : an international journal 22 (2015) 3, pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
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The market for luxury brands in China : insight based on a study of consumer's perceptions in Beijing
Walley, Keith; Li, Chen - In: The journal of brand management : an international journal 22 (2015) 3, pp. 246-260
Persistent link: https://www.econbiz.de/10011349985
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They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10011312234