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The Chinese little emperors : marketing to Chinese young consumers
Wang, Cheng Lu (contributor) - 2009
Persistent link: https://www.econbiz.de/10003859892
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Guest editorial: economic development and consumer marketing in contemporary China
Wang, Cheng Lu; Li, Dongjin; Fu, Guoqun - In: The journal of consumer marketing 27 (2010) 7, pp. 572-573
Persistent link: https://www.econbiz.de/10008772847
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Economic development and consumer marketing in contemporary China
Wang, Cheng Lu (contributor) - 2010
Persistent link: https://www.econbiz.de/10008772853
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The Chinese notion of guanxi
Yen, Dorothy Ai-wan; Barnes, Bradley R.; Wang, Cheng Lu - In: Handbook of contemporary marketing in China : theories …, (pp. 83-100). 2011
Persistent link: https://www.econbiz.de/10008987127
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Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin; An, Shenghui; Wang, Cheng Lu - In: Business, finance and economics of China, (pp. 167-173). 2010
Persistent link: https://www.econbiz.de/10009155592
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A contingency approach to international marketing strategy and decision-making structure among exporting firms
Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how - In: International marketing review 29 (2012) 1, pp. 54-87
Persistent link: https://www.econbiz.de/10009514738
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Enforcement and performance : the role of ownership, legalism and trust in international joint ventures
Lin, Xiaohua; Wang, Cheng Lu - In: Journal of world business : JWB 43 (2008) 3, pp. 340-351
Persistent link: https://www.econbiz.de/10003738037
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The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu; Siu, Noel Y. M.; Barnes, Bradley R. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 819-824
Persistent link: https://www.econbiz.de/10003781852
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What drives or inhibits consumers' preference to consume quietly?
Song, Sigen; Wang, Hengqin; Wang, Cheng Lu - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2666-2681
Persistent link: https://www.econbiz.de/10014430278
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The dark side of channel rewards for observer distributors : a social comparison perspective
Zeng, Fue; Huang, Ying; Xiao, Zhenxin; Wang, Cheng Lu; … - In: Journal of business research : JBR 132 (2021), pp. 441-452
Persistent link: https://www.econbiz.de/10012581684