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South Korea
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00.09.1989
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Chang, Dae Ryun
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Cho, Seong Do
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Srinivasan, V.
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Far Eastern economic review
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International journal of advertising : the quarterly review of marketing communications
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Journal of Business Research
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Brand convergence
Chang, Dae Ryun
- In:
Handbook on brand and experience management
,
(pp. 82-87)
.
2008
Persistent link: https://www.econbiz.de/10003788980
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Using films to achieve diversity goals in marketing education
Chang, Dae Ryun
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10012216693
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3
Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies : the case of South Korea
Cho, Seong Do
;
Chang, Dae Ryun
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 841-847
Persistent link: https://www.econbiz.de/10003781857
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4
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
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5
Organizational memory influences new product success
Chang, Dae Ryun
;
Cho, Hang
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10003595216
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6
The impact of sponsorship on brands and reputation
Chang, Dae Ryun
(
contributor
)
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-146
Persistent link: https://www.econbiz.de/10009510259
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7
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
International sports marketing : principles and perspectives
,
(pp. 191-220)
.
2014
Persistent link: https://www.econbiz.de/10010246755
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8
Korea as a comparative business marketing system : review and prospects
Chang, Dae Ryun
;
Lee, Kyoung Woo
;
Ryu, Sungmin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 213-236
Persistent link: https://www.econbiz.de/10010478075
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9
It has to be ME (not YOU) : the role of competitive message on the effectiveness of sales promotion
Yoon, Heeyoung
;
Chang, Dae Ryun
;
Lee, Kyoungmi
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 339-349
Persistent link: https://www.econbiz.de/10010408195
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10
The effects of brand strategy and technological uncertainty on pioneering advantage in the multigenerational product market
Chang, Dae Ryun
;
Park, Se-bum
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10009703619
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