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1 + 1 < 2! : effects of social media engagement and advertising on firm value of tourism and hospitality companies

Yang, Shuai; Liu, Yahui; Wu, Xiaojun - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 8, pp. 1417-1439

Persistent link: https://www.econbiz.de/10012624201

Corporate social irresponsibility : a contingent social media crisis management perspective

Ma, Yongyuan; Xue, Liguo - In: Management decision 61 (2023) 12, pp. 3717-3738

Persistent link: https://www.econbiz.de/10014448225

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

Communications and Technology, Covid-19, and Corporate Social Responsibility (CSR) and Sustainability Practices. Technology offers … development strategies. CSR and sustainability initiatives are needed to reassure public confidence in corporate efforts to fight … times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …

Persistent link: https://www.econbiz.de/10013203503

Sustainable behaviour and social media : a study of centennials attitudes towards sustainable advertising

Aggarwal, Vivek; Yadav, Prashant Dev; Singh, Vinod Kumar; … - In: World review of entrepreneurship, management and … 17 (2021) 6, pp. 777-794

Persistent link: https://www.econbiz.de/10012694154

Facebook as a new advertising channel for CSR campaigns

Treviño, Teresa - In: International journal of business environment : IJBE 8 (2016) 2, pp. 176-189

Persistent link: https://www.econbiz.de/10011624595

Semantic social media analytics of CSR image : the benefit to know stakeholders' perspective

Stiglbauer, Markus; Kühn, Anna-Lena; Häußinger, Christian - In: Problems and perspectives in management : PPM ; … 12 (2014) 2, pp. 34-42

Persistent link: https://www.econbiz.de/10010390271

Social media's impact on the global mergers and acquisitions market

Daluwathumullagamage, Dulani Jayasuriya; O'Neill, Ben - In: Journal of risk and financial management : JRFM 14 (2021) 4, pp. 1-41

This study analyses the impact of social media popularity on the global mergers and acquisitions (M&A) market using a sample of 66,905 M&A transactions across 50 countries for the sample period from 2011 to 2017. Social media influence on M&A transactions is tested using competing bids and...

Persistent link: https://www.econbiz.de/10012520621

The competitiveness of CSR communication strategy in social media

Jamali, Reza; Moshabaki, Asghar; Kordnaeij, Asadollah - In: International journal of business information systems : … 21 (2016) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10011520245

Social Media, Bank Relationships and Firm Value

Chao, Chia-Hui - 2020

This study examines how a firm's usage of social media and banking relationships influence its value. Using a sample of 6,636 year-firm observations from 2008 to 2015, the results show that social media (Facebook, Google+, and LinkedIn) positively influence firm value, whereas bank relationships...

Persistent link: https://www.econbiz.de/10012837397

Quantifying the impact of CEO social media celebrity status on firm value : novel measures from digital gatekeeping theory

Bao, Xin; Sun, Baiqing; Han, Meini; Lin, Han; Lau, … - In: Technological forecasting & social change : an … 189 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014265803

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