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Acceptance and forwarding of electronic word of mouth

Mahapatra, Sabita; Mishra, Abhishek - In: Marketing intelligence & planning 35 (2017) 5, pp. 594-610

Persistent link: https://www.econbiz.de/10011774521

Attribute-based design perceptions and consumer-brand relationship : role of user expertise

Mishra, Abhishek - In: Journal of business research : JBR 69 (2016) 12, pp. 5983-5992

Persistent link: https://www.econbiz.de/10011597573

An exploratory conceptualization of consumer design perception for digital devices

Mishra, Abhishek - In: Journal of Indian business research 8 (2016) 2, pp. 143-163

Persistent link: https://www.econbiz.de/10011659925

Guest editorial: digital decade: e-learning, e-business, and e-working

Mishra, Abhishek - In: Journal of Indian business research 15 (2023) 2, pp. 205-208

Persistent link: https://www.econbiz.de/10014327099

‘Crying over spilt milk?’ Effect of post‐consumption dissonance on coping behaviour for online purchases

Mahapatra, Sabita; Mishra, Abhishek - In: International Journal of Consumer Studies 46 (2021) 3, pp. 1035-1054

Persistent link: https://www.econbiz.de/10012635156

Acceptance and forwarding of electronic word of mouth

Mahapatra, Sabita; Mishra, Abhishek - In: Marketing Intelligence & Planning 35 (2017) 5, pp. 594-610

Purpose The purpose of this paper is to examine the influence of source credibility, message credibility and tie strength, on acceptance and subsequent forwarding of electronic word of mouth (EWOM). Forwarding EWOM (FEWOM) also depends on personality traits, which this work investigates in form...

Persistent link: https://www.econbiz.de/10014946985

Measuring consumer design perceptions for digital divices : a multi-dimensional scale

Mishra, Abhishek; Dash, Satyabhushan; Malhotra, Naresh K.; … - In: The journal of brand management : an international journal 22 (2015) 7, pp. 603-630

Persistent link: https://www.econbiz.de/10011392992

Understanding the rural consumer's behaviour in the context of his ecosystem : a telecommunication perspective

Mohanta, Saroj Kumar; Mishra, Abhishek; Dash, Satya Bhushan - In: International journal of market research : JMRS ; the … 54 (2012) 5, pp. 603-612

Persistent link: https://www.econbiz.de/10009659758

Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle

Mishra, Abhishek; Dash, Satya Bhusan; Cyr, Dianne J. - In: The journal of product & brand management 23 (2014) 4/5, pp. 333-348

Persistent link: https://www.econbiz.de/10010422961

An integrated framework for design perception and brand equity

Mishra, Abhishek; Dash, Satyabhushan; Malhotra, Naresh K. - In: AMS review : official publication of the Academy of … 5 (2015) 1/2, pp. 28-44

Persistent link: https://www.econbiz.de/10011294203