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A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type

Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10013468632

Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach

Behl, Abhishek; Jayawardena, Nirma Sadamali; Nigam, Achint - In: Journal of business research : JBR 158 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014281062

Knowledge development in non-fungible tokens (NFT) : a scoping review

Behl, Abhishek; Pereira, Vijay; Nigam, Achint; Wamba, … - In: Journal of knowledge management 28 (2024) 1, pp. 232-267

Persistent link: https://www.econbiz.de/10014495978

Gamification as an innovation : a tool to improve organizational marketing performance and sustainability of international firms

Behl, Abhishek; Pereira, Vijay; Jayawardena, Nirma Sadamali - In: International marketing review 41 (2024) 1, pp. 107-137

Persistent link: https://www.econbiz.de/10014524770

Consumer engagement through conditional promotions : an exploratory study

Nigam, Achint; Dewani, Prem Prakash - In: Journal of global information management 30 (2022) 5, pp. 1-19

Persistent link: https://www.econbiz.de/10012799477

Exploring customer engagement on social networking sites : a qualitative research enquiry

Malhan, Mohit; Dewani, Prem Prakash; Nigam, Achint; … - In: Journal of global information management 30 (2022) 5, pp. 1-28

Persistent link: https://www.econbiz.de/10014308599

Exploring Deal of the Day : an e-commerce strategy

Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek - In: Benchmarking: An International Journal 27 (2020) 10, pp. 2807-2830

Purpose: This paper examines differences in the discounts offered during Deal of the Day (DOD) promotion schemes by online retailers based on product category, festival season and the economic status of a country. Design/methodology/approach: In study 1, the authors conducted three focus group...

Persistent link: https://www.econbiz.de/10012274915

Social capital in agribusiness : an exploratory investigation from a supply chain perspective during the COVID-19 crisis

Le Dang Lang; Behl, Abhishek; Nguyen Trung Dong; Nguyen … - In: The international journal of logistics management 33 (2022) 4, pp. 1437-1473

Persistent link: https://www.econbiz.de/10013431475

Scarcity promotions and consumer aggressions : a theoretical framework

Harikrishnan P. K.; Dewani, Prem Prakash; Behl, Abhishek - In: Journal of global marketing 35 (2022) 4, pp. 306-323

Persistent link: https://www.econbiz.de/10013361615

Mainstreaming fashion rental consumption : a systematic and thematic review of literature

Jain, Ritu; Jain, Kokil; Behl, Abhishek; Pereira, Vijay; … - In: Journal of business research : JBR 139 (2022), pp. 1525-1539

Persistent link: https://www.econbiz.de/10013194485

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