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Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma; Dhar, Ravi - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
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Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya; Labroo, Aparna A.; Dhar, Ravi - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
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Preference fluency in choice
Novemsky, Nathan; Dhar, Ravi; Schwarz, Norbert; … - In: Journal of marketing research : JMR 44 (2007) 3, pp. 347-356
Persistent link: https://www.econbiz.de/10003547543
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The shopping momentum effect
Dhar, Ravi; Huber, Joel; Khan, Uzma - In: Journal of marketing research : JMR 44 (2007) 3, pp. 370-378
Persistent link: https://www.econbiz.de/10003547561
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Modeling the underreporting bias in panel survey data
Yang, Sha; Zhao, Yi; Dhar, Ravi - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 525-539
Persistent link: https://www.econbiz.de/10003984577
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Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: Journal of marketing research : JMR 46 (2009) 6, pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
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Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi; Wertenbroch, Klaus - In: Journal of marketing research : JMR 49 (2012) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
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The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 49 (2012) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
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Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 52 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
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When guilt begets pleasure : the positive effect of a negative emotion
Goldsmith, Kelly; Cho, Eunice Kim; Dhar, Ravi - In: Journal of marketing research : JMR 49 (2012) 6, pp. 872-881
Persistent link: https://www.econbiz.de/10009688786