Itani, Omar S.; Chaker, Nawar N. - In: Journal of business ethics : JBE 181 (2022) 4, pp. 847-871
The purpose of this research is to examine the notion of salesperson moral identity as a prosocial individual trait and its associated effects on customer and coworker relationships. In addition, this study examines the underlying processes in which these effects occur as well as the moderating...