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Influencer marketing effectiveness
Leung, Fine F.; Gu, Flora Fang; Li, Yiwei; Zhang, … - In: Journal of marketing 86 (2022) 6, pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
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Exploring the influence of social media on sustainable fashion consumption : a systematic literature review and future research agenda
Vladimirova, Katia; Henninger, C. E.; Alosaimi, S. I.; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 181-202
Persistent link: https://www.econbiz.de/10014530013
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Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian; Zhang, Xiaoxi; Kannan, P. K. - In: Journal of marketing 88 (2024) 4, pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
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The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention
Kumar, Sunita; Nair, Poornima; Sridharan, A. - In: International journal of business and emerging markets … 16 (2024) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10015057317
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A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young; Kim, Yeong Gug - In: Journal of internet commerce 14 (2015) 4, pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
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Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: Psychology & marketing 39 (2022) 1, pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
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Cultural differences in a restaurant's communication with unsatisfied customers : the case of tripadvisor
Żbikowska, Agnieszka - In: Folia oeconomica Stetinensia : FOS 20 (2020) 2, pp. 485-493
Persistent link: https://www.econbiz.de/10012628191
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Self-service technology in casual dining restaurants
Nilsson, Elin; Pers, Johannes; Grubbström, Linn - In: Services marketing quarterly 42 (2021) 1/2, pp. 57-73
Persistent link: https://www.econbiz.de/10012607283
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Investigating the dynamics and the content of customers' social media reporting after a restaurant service failure
Israeli, Aviad A.; Lee, Seonjeong; Karpinski, Aryn C. - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011754048
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How does gastronomy information presentation quality in social media affect the gastronomy destination image formation of travelers? : a study on three gastronomy cities
Akar, Erkan; Ögel, İlkin Yaran; Medetoğlu, Birgül - In: Journal of travel and tourism marketing 41 (2024) 7, pp. 903-922
Persistent link: https://www.econbiz.de/10015049481