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The impact of brand equity on conversion behavior in the use of personal banking services : case study of commercial banks in Vietnam
Thi Thu Cuc Nguyen - In: Journal of risk and financial management : JRFM 14 (2021) 8, pp. 1-14
, competitive advertising effectiveness and loyalty of customers act as intermediary factors. On that basis, the study makes a …
Persistent link: https://www.econbiz.de/10012626377
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The impact of country of origin on brand equity: An analysis of the wine sector
Passagem, Nadia; Crespo, Cátia Fernandes; Almeida, … - In: Wine Economics and Policy 9 (2020) 2, pp. 63-81
incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand … affects brand loyalty and perceived quality, but there is no significant effect on brand associations and brand awareness …
Persistent link: https://www.econbiz.de/10014485103
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Measurement and impact of customer experience in banking sector
Chahal, Hardeep; Dutta, Kamani - In: Decision 42 (2015) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
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The study of service innovation for digiservice on loyalty
Wu, Chih-wen - In: Journal of business research : JBR 67 (2014) 5, pp. 819-824
Persistent link: https://www.econbiz.de/10010363295
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Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine; Wong, IpKin Anthony - In: International journal of hospitality management 56 (2016), pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
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The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa; Khan, Bilal Mustafa; Mishra, Prashant - In: International journal of Indian culture and business … 8 (2014) 3, pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
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The impact of customer engagement on retailer's brand equity components
Gallart-Camahort, Valentin; Callarisa-Fiol, Luis; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 127-138
Persistent link: https://www.econbiz.de/10013162659
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Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine; Tong, Xiao; Chen, Hsiangting Shatina - In: The journal of brand management : an international journal 29 (2022) 1, pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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The impact of country of origin on brand equity : an analysis of the wine sector
Passagem, Nadia; Crespo, Cátia Fernandes; Almeida, … - In: Wine Economics and Policy 9 (2020) 2, pp. 63-81
incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand … affects brand loyalty and perceived quality, but there is no significant effect on brand associations and brand awareness …
Persistent link: https://www.econbiz.de/10012510953
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Does the type of degree predict different levels of satisfaction and loyalty? : a brand equity perspective
Retamosa, Marta; Millán, Ángel; Moital, Miguel - In: Corporate reputation review : an international journal 23 (2020) 2, pp. 57-77
Persistent link: https://www.econbiz.de/10012296146