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Social-Media-Handbuch : Theorien, Methoden, Modelle
Michelis, Daniel (ed.); Schildhauer, Thomas (contributor) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008771421
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Social Media Handbuch : Theorien, Methoden, Modelle und Praxis
Michelis, Daniel (ed.); Schildhauer, Thomas (ed.) - 2015 - 3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013544068
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Der neue Corporate Influencer : effizientes Social-Media-Marketing mit einem internen Content Creator
Klein, Thomas - 2021
Persistent link: https://www.econbiz.de/10012302779
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Social Media Marketing und Data Analytics : aktuelle Entwicklungen und Herausforderungen
Zerres, Christopher (ed.); Drechsler, Dirk (ed.) - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10013420702
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Understanding the social media phenomenon : terminological examination and perception of its entities
Bühler, Julian - 2017
Persistent link: https://www.econbiz.de/10011805503
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Social Media : ein Handbuch für die Sparkassen-Finanzgruppe
Neuhaus, Dirk (contributor); Besting, Thomas (contributor) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009426878
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Organizations and social networking : utilizing social media to engage consumers
Li, Eldon Yu-zen (contributor) - 2013
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
Persistent link: https://www.econbiz.de/10009753394
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A social strategy : how we profit from social media
Piskorski, Mikołaj Jan - 2014
Persistent link: https://www.econbiz.de/10010376684
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Understanding consumers' social networking site usage
Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
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The best digital marketing campaigns in the world : mastering the art of customer engagement
Ryan, Damian; Jones, Calvin - 2011
Persistent link: https://www.econbiz.de/10013530560