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Customer involvement in new service development : an examination of antecedents and outcomes
Carbonell, Pilar; Rodríguez-Escudero, Ana I.; Pujari, … - In: The journal of product innovation management : an … 26 (2009) 5, pp. 536-550
Persistent link: https://www.econbiz.de/10003883623
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Extending customers' roles in e-commerce : promises, challenges, and some findings
Klein, Stefan; Köhne, Frank; Totz, Carsten - In: E-commerce and the digital economy, (pp. 75-90). 2006
Persistent link: https://www.econbiz.de/10003427305
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The marketing-it paradox : interactions from the customer's perspective
Berthon, Pierre; John, Joby - In: Does marketing need reform? : fresh perspectives on the …, (pp. 191-197). 2006
Persistent link: https://www.econbiz.de/10003430327
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Designing a business from the customer back : a post-industrial management competence
Haeckel, Stephan H. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 317-323). 2006
Persistent link: https://www.econbiz.de/10003430360
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The effect of win-back investment on lost consumers’ intention of reinitiating relationship
Huang, Jing; Xiong, Wei - In: Frontiers of business research in China : selected … 4 (2010) 3, pp. 485-497
Persistent link: https://www.econbiz.de/10008664561
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Online experience as a lever of customer involvement in NPD : an exploratory analysis and a research agenda
Lamberti, Lucio; Noci, Giuliano - In: EuroMed journal of business 4 (2009) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10003928397
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Building a targeted pharmacy customer engagement approach
Hamilton, John - In: International journal of pharmaceutical and healthcare … 3 (2009) 4, pp. 381-396
Persistent link: https://www.econbiz.de/10003929858
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User generated branding : integrating user generated content into brand management
Arnhold, Ulrike - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003939865
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Customer interactivity and new product performance : moderating effects of product newness and product embeddedness
Bonner, Joseph M. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 485-492
Persistent link: https://www.econbiz.de/10003976517
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Interaktive Instrumente des Kundenbindungsmanagements im mobilen Tourismus-Marketing
Möhlenbruch, Dirk; Dölling, Steffen; Ritschel, Falk - In: mTourism : mobile Dienste im Tourismus, (pp. 59-73). 2010
Persistent link: https://www.econbiz.de/10003976752