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Sustainable behaviour and social media : a study of centennials attitudes towards sustainable advertising
Aggarwal, Vivek; Yadav, Prashant Dev; Singh, Vinod Kumar; … - In: World review of entrepreneurship, management and … 17 (2021) 6, pp. 777-794
Persistent link: https://www.econbiz.de/10012694154
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Green advertising for the sustainable luxury market
Lim, Dong Jae; Youn, Nara; Eom, Hyo Jin - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
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The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van; Terblanche-Smit, Marlize; Pelser, Theuns - In: European business review 35 (2023) 2, pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
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Sustainability communication
Golob, Urša; Podnar, Klement; Žabkar, Vesna - In: International journal of advertising : the review of … 42 (2023) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
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Green advertisement on environmental sustainability in Ethiopian manufacturing companies : the mediating role of corporate social responsibility
Erba, Melese Waktola - In: International journal of business and emerging markets … 16 (2024) 3, pp. 367-388
Persistent link: https://www.econbiz.de/10015057494
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Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity : the mediating role of green trust
Bang Nguyen Viet; Cong Thanh Tran - In: Cogent business & management 11 (2024) 1, pp. 1-18
The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on …
Persistent link: https://www.econbiz.de/10014534547
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The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na; Taylor, Charles Raymond - In: Journal of business research : JBR 120 (2020), pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
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Getting the sustainability message across : an endorsed Colombian environmental cinematographic strategy
Barrios, Andrés; Wilson, Bradley; Arias, Claudia - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 910-927
Persistent link: https://www.econbiz.de/10011859144
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The nature and extent of environmental sustainability advertising in magazines in a developing market
Ndlovu, Sibusiso; Ellis, Debbie - In: International journal of innovation & sustainable … 16 (2022) 3/4, pp. 372-399
Persistent link: https://www.econbiz.de/10014319666