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Marketingmanagement
31
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Kitchen, Philip J.
170
Pastore, Alberto
19
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18
Vernuccio, Maria
17
Schultz, Don E.
15
Cesareo, Ludovica
9
Eagle, Lynne C.
9
Truong, Yann
9
Eagle, Lynne
8
McColl, Rod
7
Ahmad, Syed Zamberi
6
Foroudi, Pantea
6
Barbarossa, Camilla
5
Bulmer, Sandy
5
Hawkins, Jacinta
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Patrizi, Michela
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Basir, Mohd Sah
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Cuomo, Maria Teresa
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Melewar, T. C.
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Sharifah Faridah Syed Alwi
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Grimes, Anthony
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Gupta, Suraksha
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Kanso, Ali
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Kim, Ilchul
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Kitchen, Philip James
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Li, Tao
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Norbani Che Ha
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Journal of marketing communications
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MERCATI E COMPETITIVITÀ
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Qualitative Market Research: An International Journal
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ECONIS (ZBW)
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Digital does not stand alone ... the road to further critical analysis lies open
Kitchen, Philip J.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 533-534
Persistent link: https://www.econbiz.de/10014454793
Saved in:
12
Commercial television breaks, consumer behaviour, and new technology : an initial analysis
Kitchen, Philip J.
- In:
European journal of marketing : EJM
20
(
1986
)
2
,
pp. 40-53
Persistent link: https://www.econbiz.de/10001071377
Saved in:
13
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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14
Sustainability and differentiation : understanding materiality from the context of Indian firms
Nishant, Rohit
;
Goh, Mark
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1892-1897
Persistent link: https://www.econbiz.de/10011451572
Saved in:
15
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Saved in:
16
Lens or prism? : how organisations sustain multiple and competing reputations
Harvey, William S.
;
Tourky, Marwa
;
Knight, Eric
; …
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 821-844
Persistent link: https://www.econbiz.de/10011704253
Saved in:
17
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
18
Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh
;
Norbani Che Ha
;
Kitchen, Philip J.
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
Saved in:
19
Self or simulacra of online reviews : an empirical perspective
Singh, Vivek Kumar
;
Nishant, Rohit
;
Kitchen, Philip J.
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1112-1118
Persistent link: https://www.econbiz.de/10011627296
Saved in:
20
Editorial: "on" line of "off" line : does the "line" or the "communication" matter most?
Kitchen, Philip J.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 347-348
Persistent link: https://www.econbiz.de/10011612583
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