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Tafesse, Wondwesen; Kitchen, Philip J. - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 210-226

Persistent link: https://www.econbiz.de/10011689779

Discovering surrogate branding via online image development : a case from India

Jain, Varsha; Kitchen, Philip J.; Ganesh B. E.; Garg, … - In: International journal of management concepts and … 12 (2019) 3, pp. 342-359

Persistent link: https://www.econbiz.de/10012105416

Online purchasing : the role of web experience factors

Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282

Persistent link: https://www.econbiz.de/10012106625

Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis

Izzal Asnira Zolkepli; Kamarulzaman, Yusniza; Kitchen, … - In: Journal of marketing theory and practice 26 (2018) 4, pp. 412-430

Persistent link: https://www.econbiz.de/10011951500

The effects of gamified customer benefits and characteristics on behavioral engagement and purchase : evidence from mobile exercise application uses

Jang, Seongsoo; Kitchen, Philip J.; Kim, Jinwon - In: Journal of business research : JBR 92 (2018), pp. 250-259

Persistent link: https://www.econbiz.de/10011925454

Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 89 (2018), pp. 462-474

Persistent link: https://www.econbiz.de/10011881956

Transnational corporations from Asian developing countries : the internationalisation characteristics and business strategies of Sime Darby Berhad

Ahmad, Syed Zamberi; Kitchen, Philip J. - In: The international journal of business science & applied … 3 (2008) 2, pp. 21-36

There is limited empirical research on the internationalisation processes, strategies and operations of Asian multinational corporations (MNCs), particularly MNC's based in Malaysia. The emergence and development of an MNC from this developing country represents a significant addition to the...

Persistent link: https://www.econbiz.de/10011894089

Celebrity ambassador/celebrity endorsement : takes a licking but keeps on ticking

Proctor, Tony; Kitchen, Philip J. - In: Journal of strategic marketing 27 (2019) 5, pp. 373-387

Persistent link: https://www.econbiz.de/10012202758

How to promote relationship-building leadership at work? : a comparative exploration of leader humor behavior between North America and China

Yang, Inju; Kitchen, Philip J.; Bacouel-Jentjens, Sabine - In: The international journal of human resource management 28 (2017) 10, pp. 1454-1474

Persistent link: https://www.econbiz.de/10011740551

Brickbats and bouquets for marketing

Kitchen, Philip J.; Sheth, Jagdish N. - In: European journal of marketing : EJM 50 (2016) 11, pp. 1906-1923

Persistent link: https://www.econbiz.de/10011641385