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The role of art infusion in en...
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Thaichon, Park
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Septianto, Felix
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Quach, Sara
78
Weaven, Scott
29
Nasution, Reza Ashari
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Seo, Yuri
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Paramita, Widya
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Journal of retailing and consumer services
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
18
Journal of business research : JBR
17
Asia Pacific journal of marketing and logistics
15
Asia Pacific Journal of Marketing and Logistics
10
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10
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8
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8
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Luxury marketing, sustainability and technology : the future of luxury management
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Developing digital marketing : relationship perspectives
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
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Transforming relationship marketing : strategies and business models in the digital age
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Subsistence entrepreneurship : the interplay of collaborative innovation, sustainability and social goals
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Journal of Asia Business Studies
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Journal of Consumer Behaviour
2
Journal of Islamic Marketing
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Journal of Islamic marketing : JIMA
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of the Academy of Marketing Science
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Psychology & Marketing
2
Routledge advances in management and business studies
2
The journal of business & industrial marketing
2
Young Consumers
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ECONIS (ZBW)
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Other ZBW resources
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EconStor
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1
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
2
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
3
The divergent effects of neat food presentation on purchase likelihood : the moderating role of time-related positioning
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1425-1442
Persistent link: https://www.econbiz.de/10014286059
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4
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
5
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
6
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
7
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
8
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
9
Surviving an economic downturn : dynamic capabilities of SMEs
Weaven, Scott
;
Quach, Sara
;
Thaichon, Park
;
Frazer, Lorelle
- In:
Journal of business research : JBR
128
(
2021
),
pp. 109-123
Persistent link: https://www.econbiz.de/10012494444
Saved in:
10
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
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