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Kreutzer, Ralf T.
35
Goldfarb, Avi
31
Skiera, Bernd
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Tucker, Catherine
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Law, Chun Hung Roberts
23
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Jerath, Kinshuk
20
Whinston, Andrew B.
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Chaffey, Dave
18
Edelman, Benjamin
18
Karjaluoto, Heikki
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Ozuem, Wilson
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Pelsmacker, Patrick de
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Smith, Katherine Taken
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Wirtz, Bernd W.
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16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Ahuja, Vandana
15
Choi, Yung Kyun
15
Harrigan, Paul
15
Reijmersdal, Eva A. van
15
Stephen, Andrew T.
15
Tan, Yong
15
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
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Hollebeek, Linda D.
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Ko, Eunju
14
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Deutscher Dialogmarketing Verband
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Haufe-Lexware GmbH & Co. KG
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OECD
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Books on Demand GmbH <Norderstedt>
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Universität Mannheim
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MITP Verlags-GmbH & Co. KG
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Campus Verlag
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Edward Elgar Publishing
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Journal of business research : JBR
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International journal of internet marketing and advertising : IJIMA
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Journal of retailing and consumer services
184
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
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119
Journal of marketing communications
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
115
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114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
SpringerLink / Bücher
98
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
87
Information systems research : ISR
86
Management science : journal of the Institute for Operations Research and the Management Sciences
86
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Journal of internet commerce
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Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Springer eBook Collection
72
Industrial marketing management : the international journal for industrial and high-tech firms
70
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
64
Cogent business & management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of management information systems : JMIS
61
Business horizons
57
Psychology & marketing
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55
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55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
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52
Journal of travel and tourism marketing
51
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
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RePEc
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EconStor
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BASE
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61
The dividualised consumer : skeching the new mask of the consumer
Cluley, Robert
;
Brown, Stephen D.
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 107-122
Persistent link: https://www.econbiz.de/10010511380
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62
Social media : the new trend in marketing communication
Zairis, Antonios
;
Pareskevi, Lagia
- In:
Journal of euromarketing
24
(
2015
)
1
,
pp. 62-80
Persistent link: https://www.econbiz.de/10011288744
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63
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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64
Competitiveness of Croatian destinations through online marketing indicators
Gržinić, Jasmina
;
Mirela, Sučić Čevra
- In:
Economic analysis : EA
46
(
2013
)
3/4
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010342194
Saved in:
65
Effective design for usability and interaction : the case of art museum websites
Lepkowska-White, Elzbieta
;
Imboden, Kate
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 284-305
Persistent link: https://www.econbiz.de/10010248371
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66
Advancing e-commerce personalization : process framework and case study
Kaptein, Maurits
;
Parvinen, Petri
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 7-33
Persistent link: https://www.econbiz.de/10011434003
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67
Optimal pricing strategy for hotels when online travel agencies use customer cash backs : a game-theoretic approach
Guo, Xiaolong
;
Ling, Liuyi
;
Gao, Zhiyong
- In:
Journal of revenue and pricing management
15
(
2016
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10011441310
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68
Social media : opening new doors for the domestic tourism industry in Albania
Hysi, Vjollca
;
Gorica, Klodiana
;
Luzi, Sokol
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
2
,
pp. 168-178
Persistent link: https://www.econbiz.de/10011513002
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69
Internet marketing and its impact on online communities
Nuseir, Mohammed T.
- In:
Journal of international business and economics : JIBE
16
(
2016
)
2
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011514201
Saved in:
70
Learning from simulation design to develop better experiential learning intitiatives : an integrative approach
Canhoto, Ana Isabel Domingos
;
Murphy, Jamie
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 98-106
Persistent link: https://www.econbiz.de/10011537310
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